The subsidiary of Suzuki Motor Corporation, Suzuki Motorcycle India Private Limited (SMIPL), came out with two new products, Hayate and Swish 125, on the inaugural day of the Auto Expo 2012. The Hayate marks Suzuki Motorcycle India’s entry into mass market motorcycle category, whereas the Swish 125 is an addition to its scooter range, Access.
The theme of Suzuki Motorcycle India at the Auto Expo 2012 is ‘Apna Way of Life’ which highlights the company’s efforts for creating vehicles according to the view point of the customers and how the lives of its customers ‘relate to the products’.
Ichiro Kondo, Managing Director, SMIPL, said “Suzuki two-wheelers in India are testimony to the company's DNA of creating Value Packed Products. Suzuki is known worldwide for superior technology bikes such as the legendary Hayabusa. We intend to showcase the same in India. Suzuki is fully committed to developing products that meet the Indian customer's demand by utilising its dynamic technological advantage and its human resources."
Atul Gupta, Vice President, Sales and Marketing, states “SMIPL plans to provide the Indian two-wheeler customers a refreshing new experience in every segment and category. The launches today address the need for products that are stylish, high performance, affordable, easy to maintain and fuel efficient. We see the Hayate securing a significant and distinct space for itself in the Indian motorcycle market by serving the needs of the first time motorcycle owner and people with regular commuting needs. The Swish 125 is ideal for value seekers - young urban couples who look for mobility solutions that can complement their lifestyle."
Suzuki Motorcycle India aims to become one of the leading two-wheeler manufacturers in the Indian market. To fulfil this aim SMIPL will work towards expanding its production capacity and improving its network. The annual production capacity will be increased to 5.4 lac units from 3.6 lac units, by 2013.
The latest motorcycle named Hayate, which means ‘Fresh Breeze’ or ‘Swift Wind’ in Japanese, is also a reminder of the popular Hayabusa. It is a 110cc bike and is targeted at the middle class Indians for their daily transport needs as it provides good fuel efficiency at an affordable price.
Swish 125, a power packed bike, is targeted at the youngsters in India. It has contemporary style and trendy looks. The Swish 125 will be equipped with a powerful 4-stroke 125cc engine that ensures smooth ride. It is going to be competitively priced at Rs. 45,431 (Delhi Ex-Showroom) and will be available at the SMIPL dealers by March this year.
Suzuki Motorcycle India Private Limited (SMIPL) is a wholly owned subsidiary of Suzuki Motor Corporation, Japan. It follows the same manufacturing philosophy of its parent company, which is ‘Value Packed Products’. The company develops quality two-wheelers for its customers. SMIPL has been operating in India since February, 2006.
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